- 75,000 copies distributed via print and online!
- Full-year exposure & promotion!
- Reach an estimated 100,000 targeted prospects, specifiers & integrators of
NFC technology
The Near Field Communication Resource Guide, a media platform of the Advanced Technology Network of Webcom Communications, is pleased to invite you to participate as a sponsor and/or advertiser in the 2008 NFC Resource Guide.
This special print and online resource guide is designed to reach a demographically targeted audience of the most influential buyers, specifiers, adopters and integrators of NFC technology and services in North America. The audience consists of active participants already engaged in NFC programs and technology, as well as interested and prospective participants who are considering implementations in the near future.
This resource guide provides a unique opportunity for these buyers and specifiers to obtain a comprehensive view of the capabilities, products and services available, combined with the ability to readily interact with the vendor participants.
CONTENT:
To ensure the highest level of readership and distribution, the publication will include a mix of technical and market articles, application profiles, and vendor product and service information. There are three principal components to the guide:
Technology Review and Market Outlook articles written by leading industry professionals, analysts and Webcom editors.
Advertisements.
Application Profiles and Product & Service Showcase articles from participating vendors.
DISTRIBUTION:
The guide will publish in December 2008 via a combined print and online distribution of 75,000 copies (25,000 print & 50,000 online) thus providing powerful and unparallelled exposure to the marketplace for NFC products and services in North America. Beyond the initial distribution, the guide will have a full-year's continuing distribution and promotion through online accessibility and at numerous trade shows.
TARGET AUDIENCE:
mCommerce Program & Payment Managers
Enterprise CIOs, CEOs
Telecom & Mobile Operator execs
OEM Design Engineers
System Integrators
Communications System Technologists & Program Managers
Product & Service Managers
Marketing & Advertising Managers
MARKETS:
Telecom, Mobile Operators
Banks, Financial Clearing & Payment Service Providers
Retailers
Public Transport & Facility Operators
Manufacturers/Providers of Payment
Systems, Devices & Infrastructure
Mobile Commerce Enablers &Vendors
Mobile Advertising & Marketing
TRADE SHOW DISTRIBUTION:
CTIA
CTIA Wireless IT
Mobile World Congress
RFID World
Interop Las Vegas
nextCOMM
CommunicAsia
CTST
Consumer Electronics Show
AND OTHER EVENTS
FOCUSED ON:
Contactless Payment &
SmartCard Technology
Wireless & RFID
Telecom
Electronics
Financial Services
IT
BENEFITS TO PARTICIPANTS:
You reach a large, targeted audience of professional-level buyers, specifiers and integrators throughout North America, as well as worldwide.
Full 12-month exposure in a powerful mix of print and online distribution.
Reach a core buyer market of influencers and decision makers looking for insight, education and solutions. Reach buyers at all key purchasing and decision points across the spectrum. Top-level execs and payment program managers throughout the mCommerce ecosystem; Technical professionals including system and design engineers; operations managers and executives with purchasing decision authority and influence; dealers and integrators that drive channel purchases.
Deliver your message visually and directly to this powerful audience. The unique combination of technical, market and product/service information provides
a conducive environment for gaining valuable market and mind share.
Participants are specifically included in the editorial content of the guide, and benefit from its sourcing-oriented impact.
Powerful lead generation - online interactivity is hot-linked directly to your site for immediate, direct response with no middle-man intervention. You control all follow-up and tracking. Print versions carry your web-link everywhere you are included - advertisement, profiles, articles.
Benefit from Webcom's cross-promotion to multiple markets for technology products and services. All Webcom resource guides are cross-promoted across all of its media platforms throughout the year in its print magazines, online publications and knowledge centers, conference promotions, and tradeshow distributions conducted annually, all targeting professional-level buyers of technology products and services. You benefit from added exposure to many markets.
